Humor Injections: A Humor and Healthcare Blog

Archive for Advertising

Turning Mundane into Fundane

One of my biggest complaints about the Super Bowl ads is that the car companies don’t seem to get it.  Each year, there are so many hilarious ads and yet the car companies want to promote luxury, comfort, and the open road.  BOR-ING!

Well, in an attempt to save their reputation, Toyota is changing all that.  Their recent ads are hilarious.  They take a normally boring commercial and make it really entertaining.  You can do the same with your work routines.

Here’s my favorite Toyota ad:

Ron

Tina Fey Deserves the Mark Twain Award

Tina Fey is a brilliant writer and comedian. I’m proud to say that she is also a graduate of my alma mater, the University of Virginia. It was announced that she will receive the 13th annual Mark Twain Prize for American Humor at the Kennedy Center in DC. Previous recipients include Bill Cosby, Steve Martin, and Lily Tomlin.

Fey’s work speaks for itself but she demonstrated her talent when responding to the award, she said that she was thrilled but assumes that Betty White was “disqualified for steroid use.”

That’s a perfect example of how to use humor to make your words just bit more memorable!

Ron

I’d Rather See this at Burger King than that Creepy King

A friend, Ian Percy, sent this video showing a unique way of providing customer service at a  Burger King in Brazil.  What a funny idea!

Burger King – Your Way.

Ron

A Condom By Any Other Name…

Modern Healthcare magazine reported that New York City is inviting the public to submit suggestions for the new design on their condom wrappers.  Because of my commitment to the 5 people who read my blog, I took it upon myself to uncover the importance of this story to humor in healthcare.  OK, at least to the humor part.

Turns out that NYC started distributing condoms in 1971 and the effort was low key until they developed the “now-iconic NYC Condom.”  They distribute 41 million annually in 2,200 venues such as hospitals, social services agencies, bars, clubs, and coffee houses.  Gives a whole new meaning to “I’m going uptown to get a latte.”

The contest website (click here) says, “Whether you’re a famous artist or just a doodler, this is your chance to promote safer sex in New York City.”  I know the economy is tough, but are there really famous artists considering this?  It’s not like the people using them are going to discuss the artists’ use of light and shadows before they tear into the package.  Of course if people did have a discussion about artwork instead of engaging in some form of illicit sex, perhaps that would be safer.

The FAQ section of the contest (click here) indicates that the contest is “looking for designs that reflect New York City’s distinctive culture and style while also promoting safer sex.”  (Insert Empire State Building double entendre here).  And one of the FAQ’s asks “What size should my artwork be?”  Two answers came to my mind.  Average.  Or it varies.

By the way, you can enter electronically or by submitting hard copies.  Hmmm.  No comment.

I’ll wrap this us by just saying this:  In the midst of a stressful day dealing with all the hassles that go with work these days, there is just nothing better than to stumble upon a condom art contest.  THIS is what life is all about.

Ron

Now Here’s a Great Advertising Specimen

I can always count on my healthcare colleagues to enjoy bodily function humor.  In fact, if I’m more than 15 minutes into a presentation and haven’t referred to bowels at least once, something is wrong.  So, you can imagine my delight when I ran across HealthPartners’ campaign to advertise their interactive website using their “official spokescup and mascot,” Petey P. Cup.  Now that’s funny.

I’m not sure what the correlation is between a website and a specimen cup (except that they can both be tough to navigate) but it’s paid off for HealthPartners.  Petey has his own website, his own YouTube videos and a best friend named Pokey Syringe.

This is a great specimen of how to use humor in healthcare.  And I wouldn’t be surprised if you don’t see similar campaigns in the future using Bud Pan, Anna Ma and Cathy Terr.  The possibilities are endless!

Ron